LOUD BODIES SS21 EDITORIAL
How can you even begin to love yourself or accept your body if one of the indispensable means that enable you to experience and enjoy life within your body don’t fit you, are not made for you? How can you believe your body is right, is lovable, is perfect at any size, if the clothes you can wear are always too small, uncomfortable, tugging and pulling – constricting both your body and your spirit. Going about every day in clothes that you don’t like, but are the only thing you can fit into, or barely squeeze into has an incredible psychological effect on you – it’s elusive and perverse, as you don’t even realise it. Instead of being angry at an industry that constantly overlooks you, you get angry with yourself. Instead of realising those clothes are poorly made, you think your body is at fault for not fitting in them properly, you think your body is the one that’s wrong. And you try to shrink yourself, you no longer claim your space, you say no and let yourself be consumed by a never ending battle with your body. We’re here to remind you it’s not your body’s fault, it’s never been your body’s fault. We’re here to show you how incredibly beautiful all bodies are and how incredibly beautiful a good dress looks on every size. We’re here to tell you, again and again, that you deserve better. You deserve clothing in your size, clothing that fits. You deserve to take up space, to say yes, to live every day to the fullest & comfortably so. We’re here to show you that all bodies are dreamy, we’re all “aesthetic” and we’ll be forever working on creating clothing that makes you feel loved and respected.